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Les Benjamins celebrated its 15th anniversary with an Apple-partnered runway show in Cappadocia, using Apple devices to...
Runway

Les Benjamins Marks 15 Years with Cappadocia Apple Show

Les Benjamins celebrated its 15th anniversary with an Apple-partnered runway show in Cappadocia, using Apple devices to design and film a collection symbolizing East-West fusion through Anatolian-inspired fashion and custom hot-air balloons.

15 Oct 2026
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Brands

AHLEM presents its 17-frame ECHOES OF LOVE collection inspired by cinematic romance, featuring hand-hammered metals, 22K...
Brands

AHLEM Unveils ECHOES OF LOVE Eyewear Collection

AHLEM presents its 17-frame ECHOES OF LOVE collection inspired by cinematic romance, featuring hand-hammered metals, 22K gold electroplating, and nickel-free bronze temples, now available via its website and flagship stores.

27 Aug 2026
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Categories

Categories: Italian cashmere brand Malo has codesigned a 12-piece capsule collection with stylist George Cortina
Categories

Malo and George Cortina Launch Cashmere Capsule

Italian cashmere brand Malo has codesigned a 12-piece capsule collection with stylist George Cortina. The limited-edition knitwear, reissuing archival fits in new colors, launches online and in Milan at the end of September.

21 Sep 2026
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Culture

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News

News: Creative director Ib Kamara has left Off-White in a mutual decision with owner Bluestar Alliance
News

Ib Kamara Departs Off-White

Creative director Ib Kamara has left Off-White in a mutual decision with owner Bluestar Alliance. His tenure included the brand's first New York show and the launch of the L/AB c/o Off-White line.

31 Aug 2026
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Common questions

What does Season Look follow?

The collection: who designed it, when it shows and what reaches the shops afterwards. Runway covers the shows, Brands and Categories index the houses and the garments, and Culture and Business cover the reception and the trade, with an Asian market focus.

Is there shopping on the site?

No. Nothing is sold here and there are no affiliate or retailer links, so a piece about a collection reaching stores is reporting rather than a route to buy it.

Who published this before you did?

From named fashion publications, house announcements and show organisers, credited and linked in every piece. Where a piece describes a collection, the description belongs to whoever was in the room and is attributed to them.

Do you have critics?

No. Articles are written with automated assistance and carry no personal byline, and reviews of a show are summarised from the publication that wrote them. Nobody here claims to have attended anything.

How current is the coverage?

It follows the show calendar. During fashion weeks pieces land through the day, and between them coverage moves to business and retail reporting.

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There is an RSS feed at /feed.xml with everything as it publishes. No email list, no account and nothing to confirm.